As a real estate agent, you need leads in order to find prospective clients and do business. Thankfully, there are plenty of ways to come by leads honestly and raise awareness for your services.
Remember: When generating real estate leads, it’s important not to spread yourself too thin. Having too many feelers out at once can overwhelm you, stretch your available resources, and make you unable to proficiently serve your current clients.
Sign Up For Real Estate Sites
Real estate sites like Zillow have resources to help real estate agents generate leads through their network. With agent resources like Premier Agent, you can advertise your business, showcase your expertise, and manage leads via your mobile device. That way, when prospective clients use real estate apps like Zillow, your listings will get exposure instead of being buried in the results.
Take Advantage Of Social Media
Social media sites like Facebook, Twitter, LinkedIn, and Instagram are an excellent way to generate real estate leads. With these sites, you can show off available listings, reviews from satisfied homeowners (with their permission), and contact potential leads. Take advantage of these sites’ search function to browse public posts of homes in your area. This is especially useful if a homeowner is trying to sell a home on their own or their listing has expired—you can reach out to them and offer them help in selling their home.
Get Referrals From Clients & Lenders
As a real estate agent, chances are good that you have a lender that you work with that can refer clients to you when they come seeking a home loan. The catch? The lender has to take the client’s needs into consideration first. So if the client is looking for a commercial property and you specialize in residential real estate, you must recognize your limits and move on to another referral.
Past clients are also an excellent way to spread the word and get real estate leads. When customers are happy, they will talk to family and friends about your services and recommend you.
Create A Website
Today, many prospective buyers and sellers head to the Internet to research real estate agents in their area. Use this to your advantage by creating a personalized website. Your own real estate website is a good way to capture real estate leads through dependable, educational real estate information that all prospective homeowners should know, your history and credentials, and current listings.
If you are part of a company, there may be rules regarding independent websites. So before you create one, ask permission first and follow the rules.
Host Educational Courses
Offering free or low-cost homeowner’s education courses is a creative way to help generate real estate leads. Since attendees of these courses are often in the market for a new home, it is an excellent way to educate them about what it takes to purchase and own a home and talk to potential clients. When you are seen as a reliable, reputable source of information prospective clients will remember you when it is time for them to purchase a home. Just remember to hand out your contact information!
Host Open Houses
Open houses are a traditional, but no less effective, way to generate real estate leads. Open houses allow potential buyers to tour a home without an appointment. This makes it easier for them to view homes they are interested in and allows you to talk to visitors face-to-face. Then, you can gather contact information from visitors and ask questions related to their interest in the property.
Once you have this information, you can follow up with the prospect and invite them to ask you any questions they may have about a property. This is especially important if you were unable to talk to a prospective client during the open house.